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You are here: Home / Other articles tagged Increasing sales performance

The Value Proposition – An interview with Mike Wilkinson and Deva Rangarajin Director of the Centre for Professional Selling

Added on 25th August 2020 by Mike Wilkinson

Mike Wilkinson Interviewed at The Centre For Professional Selling In this interview, watch Mike Wilkinson break down the value proposition concept into corporate value propositions, segment value propositions, customer value propositions, and even at the decision making unit level. Want to know more from Mike?  Contact him by clicking here.

Tagged: how to sell your value, Increasing sales performance, sales effectiveness, Sales mistakes, selling on value, value selling

What if you did not have to discount to win

Added on 20th June 2019 by Mike Wilkinson

How to Understand, Create and Deliver outstanding customer value – and get paid for it! By Mike Wilkinson of Axia Value Solutions If you’re anything like me, you will be familiar with the discount default. Whenever there’s any downward pressure on pricing the first thing that is done is to discount.  Down goes your price…
[Continue reading…]

Tagged: Getting more sales, Increasing sales performance, Sales mistakes, Sales strategy, Sales tips, Sales training

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