Mike Wilkinson Interviewed at The Centre For Professional Selling In this interview, watch Mike Wilkinson break down the value proposition concept into corporate value propositions, segment value propositions, customer value propositions, and even at the decision making unit level. Want to know more from Mike? Contact him by clicking here.
What if you did not have to discount to win
How to Understand, Create and Deliver outstanding customer value – and get paid for it! By Mike Wilkinson of Axia Value Solutions If you’re anything like me, you will be familiar with the discount default. Whenever there’s any downward pressure on pricing the first thing that is done is to discount. Down goes your price…
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