The Challenge of Value Based Marketing
The real challenge of value based marketing is to ensure that we fully understand our customers’ needs and how to create, promote and sell products and services that capture and deliver value for which customers will be willing to pay.
Why should you care?
Creating and delivering value to customers is what marketing is all about. If this is not what your company is doing, it is not doing marketing! As a marketing professional you should care, and care very much, if the whole focus of your marketing work is not creating and delivering real, measurable and consistent customer value!
Responding to the Challenge of Value Based Marketing
Value must permeate every part of your marketing mix. Conceiving and creating new products; building business cases for investment; managing the product from cradle to grave; creating the mix and measuring its effectiveness; and ensuring sales teams and channel partners have the tools, skills and knowledge to get your message across in a compelling and convincing manner is the job of the marketing department and the executive who manages it.
Value / Impact
The courses we present here are all focused on helping you to deliver real and sustainable value to your customer. So what? Because that is the surest way of building a strong and loyal customer base. Money in the bank for your company!
Who have we done it for?
We have worked all over the world helping teams of marketing professionals apply value analysis and capture tools and process to improve the effectiveness of product development and innovation, to improve their pricing strategies, and to build really strong and performing sales teams.