Products

Value-based Pricing

When customers feel they are getting good value from your product or service, they are more than happy to pay more – which is potentially good news for you and your business. Even in today’s global market, with its aggressive competitors, low cost commodities, savvy buyers and intangible digital offerings, you can outsell and outperform the rest using Value Based Pricing.

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The challenge of value

First you must understand your customer and what is important (valuable) to him in terms of the three elements of the Value Triad ©. Second you must understand your competition and how you are different from them. Third you have to quantify the monetary and emotional value (both positive and negative) of these differentiators. Finally you have to construct a Value Proposition that clearly explains the differentiated value that your product or service brings to the customer.
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The Value Challenge System

14 modules covering everything you need to start and complete your Value Journey.  Understand, create and deliver outstanding value to your customers – and get paid for it!  This video workshop will potentially transform the way you sell and move you from a product to a customer focus, and from discounting to win to winning on value.  For more information visit http://bit.ly/TheValueChallengeSystem