At Axia Value Solutions we focus on value! Our role is to work with you to help you reach a deeper understanding of the value of the solutions you deliver to your customers. Through this understanding we help you to differentiate, price and communicate your offer more powerfully and effectively.
Our business is all about helping your business to be more profitable.
We have a track record of delivering great results for major companies – let’s talk about the issues they had, what we have done for them and how we might be able to help you.
Our Team
Mike Wilkinson
With a degree in Hotel Management, Mike initially worked with the Trusthouse Forte catering group before pursuing a career in sales.
With extensive experience in account management and the management of sales teams, Mike has been an independent consultant since 1988. His passion is value and Value Based Selling. He works with organizations of all sizes helping them to maximize the effectiveness of their sales efforts, both in terms of sales process and skills. He has delivered training all over the world and speaks regularly at conferences, seminars and meetings.
He is a Fellow of the Institute of Sales and Marketing Management, and a member of the Professional Speakers Association and the Global Speakers Federation.
Mike is the “Price Getter” in the team! His focus is on working with sales teams helping them to find new ways of understanding and communicating value so that money isn’t left on the table and you are rewarded for the value you deliver.
Harry Macdivitt
Harry trains and consults on a wide range of marketing and business topics across the world. He brings a wealth of experience in strategic marketing and management to his training – having worked in senior positions in sales, marketing and business development for the public sector, academic, manufacturing and services sectors.
In his early career, Harry worked as a research chemist. He subsequently gained 15 years of corporate experience in marketing, strategy and business development in blue chip international companies. He has 25 years’ experience in independent strategic management and marketing consultancy, and specialises in strategic marketing, product management and sales. His passion is value and Value Based Pricing and he is recognised as a thought leader.
Harry has a BA in Mathematics & Statistics, an MSc in Marketing and an MBA from Strathclyde Graduate Business School. He is a Fellow of the Chartered Institute of Marketing and of the Institute of Consultancy and is a Certified Management Consultant.
They both write extensively for various magazines and professional bodies. Together they wrote Value Based Pricing: published by McGraw-Hill Companies, Inc. – 2012 and the highly successful “value primer” The Challenge of Value, published by Abramis in 2010.
Harry has also contributed to Innovation in Pricing: Contemporary Theories and Best Practices, Routledge – November 2012.