About us

At Axia Value Solutions we focus on value!

Our role is to work with you to help you reach a deeper understanding of the value of the solutions you deliver to your customers. Through this understanding we help you to differentiate, price and communicate your offer more powerfully and effectively.

Our business is all about helping your business to be more profitable.

Our services include:

• The Value Challenge System© – the complete online value sales training program
• Play2Win© – a comprehensive process to help you win major sales opportunities
• Home Run© – a structured approach to the sale
• Training
• Conference speaking
• Coaching individuals and teams
• Mentoring
• Masterclasses
• Boardroom briefings

We have a track record of delivering great results for major companies and I feel sure that we can help you – I would be very pleased to offer you a free no obligation consultation.

CLICK HERE TO BOOK YOUR CONSULTATION

Don’t take our word for it! This is what our clients say…

I believe that one of the most powerful forms of marketing is referral, or ‘word of mouth’ as it is often known. I also believe that every business should have a ‘word of mouth marketing plan and part of this should be a ‘testimonial plan’. This is great for overcoming objections and reducing barriers

I could write and tell you about how my training, mentoring and coaching will help you grow your business, but it is probably far more believable if you hear it from other people; people who are 100% authentic and who have got measurable results from my services – including many who have doubled their business in the toughest recession since the 1930s.

Mike Wilkinson

“I had the great pleasure to listen to Mike at a big pricing conference in Copenhagen! Mike is a fantastic speaker and combines great story telling with learning insights. For me as pricing director it was very useful to see the world in the sales force eyes. Mike revealed many eye openers for me and I felt motivated and energized! I really hope to get the opportunity to interact with Mike on more occasions in the near future!”

Mårten Hedberg, Pricing Director,

Mike Wilkinson is an inspirational coach/trainer and connects exceptionally well with his groups who respond so well to his style and energy.His commitment to helping people and their teams/companies transfer the skills/concepts from the classroom into the workplace really makes a difference so that real change does actually happen.

I very much respect and enjoy working with Mike whose unending energy is truly contagious.

PAMELA LAKE Managing Director, LAKE ASSOCIATES.

I had the pleasure to work with Mike on a multi-year global Value Selling training program. I found him to be very professional. He was able to create and present training materials that clearly explained the key elements of Value Selling to a wide range of trainees across some 30 different countries. They showed how to apply Value Selling principles to win more sales and improve profit margins by focusing on value rather than just discounting.

It was a privilege to work with them.

Jack Matton former Sales Director Alstom Power

Having participated in numerous sales training workshops I entered the session hosted by Axia expecting it to be another reworked version of something I had seen before. However I couldn’t have been more wrong. From the first hour on day one all the way to the end of day three our trainer Mike Wilkinson was brilliant in communicating the key messages in a way which everyone was able to relate resulting in a room full of engaged sales people. The pre work delivered content which was relevant to my industry and more importantly the sales cycle. Mike clearly demonstrated his understanding of our customers and how they typically go about purchasing our products. With this level of understanding the material and sales tools used during the training are taken straight from the training room and into the filed. This was a first for me and allowed us to use real life examples building confidence in the new tools and skills. Since attending the training my approach to “price” has change considerably and I have seen that by changing my approach it is possible to lead buyers away from price and onto the value being delivered.

Mike Thomas Global Segment Leader

Mike took the time to familiarise himself with our market and the issues we encounter before devising a very interesting and memorable course content and format. This instilled a comprehensive range of messages that focussed the minds of our field salesforce onto ideas and concepts to develop sharp-end performance. His delivery was enthusiastic and motivational, supported by anecdotal evidence from personal experience. The course content was structured in such a way that field managers could then follow up the classroom work into the day to day work with their salespeople. Those concepts and tactics remain relevant and valuable in today’s market.

Barry Crowney Divisional Training & Development Manager Central Division

“Mike conducted an excellent training course for our group. Mike is very personable – he conveyed his knowledge and experience with customers in way that was easy to follow and directly applicable to our customers. The classroom materials were well thought out and have proved to be a valuable reference. I highly recommend this course”

Bryant Jackson VP Large Industries

“What a great day yesterday! Sam has had a superb meeting with his customer today, putting yesterday’s training into practice. He wants to pass on his thanks to you!”

“The Value Challenge has been invaluable to us.Our fundamental approach to customers has changed, I am convinced we have a much better understanding of our customers’ expectations.In addition, I believe our sales team are more motivated by this “new way” of operating our business.

Our “Value Challenge” training continues using Mike’s convenient online portal. I am delighted to say that we have just had our most successful month ever in terms of sales, and on behalf of the whole team we wish to thank Mike. It is a pleasure to consider him a part of our team”.

Paul Smith Director of Sales & Marketing

“I can speak from experience that the methods Mike speaks of are incredibly valuable. Having worked personally with him, I was able to forge deeper connections with my clients – “real” connections that drive not only my success but theirs. Great work Mike! “

Timothy Parzyck – Creative Director

What a great webinar on value. This session truly delivered – with the right pace, useful content and examples and effective at delivering value.

Looking forward to receiving Mikes books.

Clare O’Shea Marlow Sales Academy