The Challenge of Value Based Product Management
The real challenge of value based product management is ensuring end to end value creation in products and services matched with our ability to promote and sell them on value to our clients and customers.
Why should you care?
Product management is a crucial driver of successful product commercialisation in B2B enterprises. As a professional Product Manager, you want to ensure that your skills – and those of your team – remain sharp and that you operate consistently with best global practice.
Responding to the Challenge of Product Management
Product management is one of the toughest jobs in any business. There are essential core skills that you MUST acquire. To learn these might take years of hard won experience. Our product management courses provide an opportunity to acquire the skills that you really must have.
Value / Impact
You will possess the skills and tools to manage products from cradle to grave, generate new profits, new revenues and new business development opportunities. By fully understanding customer value, you will be able to make tough commercial decisions and choices confidently, and bring others on-board to support you.
Who have we done it for?
We have delivered value-based product management courses for a wide range of clients including Nokia, Xerox, Renishaw, Vodafone, Vodacom, NSN, Brother, Covidien, Frigoglass and others. We have worked all over the world helping teams of product managers apply value analysis and capture tools and process to improve the effectiveness of product development and innovation.